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Enquirer Consulting Group / Prepared for Bayer
August 2026

Several markets.
One reach problem.

A short read on reaching decision seats by name across a group that sells into more than one market at once.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

One group, several front doors.

01
A life sciences group sells into markets that share almost nothing operationally. The channel that reaches a prescriber does not reach a grower, and neither of them reaches a corporate counterparty.
02
Inside each of those markets the decision sits with a named seat rather than an audience: a health system contracting lead, a retailer or cooperative, a partner's business development seat, a supplier's technical head.
03
Partnering and licensing run on conferences and relationships that already exist. The universe of counterparties worth one conversation is far larger than the universe that turns up on a partnering agenda.
Every one of those markets is a list of names. Very few of them are ever worked as one.
Prepared for Bayer
Where this goes

From broad presence to named contact.

Today
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At most groups in this category, first contact with a corporate counterparty comes through a congress, a distributor or a relationship that already exists.
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That is rational, and it means the first conversation usually starts once both sides are already looking for it.
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The long tail of smaller partners, suppliers, retailers and regional operators tends to be reached only when one of them moves first.
In the first weeks and months
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A named list per market, built against criteria you set rather than bought as a file, so each division works its own universe.
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Messages written one person at a time for the technical, commercial and partnering seats that actually decide.
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A watch on the moments that open a decision: leadership changes, funding, approvals, site expansions and contract renewals.
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A motion your own team owns at the end, with the list, the playbook and the reporting handed over.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Bayer

Three things, built for a multi market group.

The named-account layer

Organizations identified one at a time per market against criteria you set, then kept current rather than bought once, so the list is still true six months in.

One account, several seats

The technical seat, the commercial seat and the partnering seat read completely different arguments. They get different letters on the same account.

A trigger watch

Leadership moves, funding events, approvals, facility expansions and contract renewals, so contact lands while the decision is still open.

One contractor and one point of contact. No stack of tools or freelancers to manage, and no vendor list to keep track of.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list from public and verified sources, then check every organization against the criteria you set, so outreach only runs against accounts you would take a meeting with.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Bayer

Several markets, one reach problem.

01

Each market is listable

Health systems, growers and retailers, partners and suppliers are all enumerated in public registers. A finite market is exactly where reaching every account by name beats broad awareness work.

02

One build, several audiences

The same machine runs a different list, a different seat and a different argument per division, which is what makes it worth building once rather than three times.

03

You keep the machine

A fixed engagement, proven on real booked conversations, then the list, the playbook, the tooling and a trained operator move to your side.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Bayer.